Reporting platform for independent media buyers

The problem with minimum-based pricing

Many reporting platforms are designed for mid-sized agencies. The entry plan starts at US$150 or US$200 per month, includes more clients than you need and forces you to pay for unused capacity. For a media buyer starting with two or three accounts, the software eats the margin.

Clarika flips the logic: cost grows with the business. If you have three active clients, you pay three times US$9. If you add a fourth tomorrow, you pay US$9 more. There is no entry barrier forcing you to land ten clients before you can use the tool.

• No monthly minimums or additional user fees.
• No annual contract: pause or cancel clients.
• The 14-day trial includes every feature, not a limited version.

What an independent media buyer needs

A freelancer does not have an operations team building reports. They need to connect accounts quickly, understand what happened and send something professional without losing an afternoon. They also need the client to view the report without scheduling a meeting every time.

Clarika is optimized for that flow: OAuth connection, automatic consolidation, strategic notes and a private link. The heavy work happens overnight; in the morning the report is ready to review and share.

Scale without adding more tools

A media buyer’s growth usually means more clients, not more employees. Each new client adds a Google Ads account, a Meta Ads account, an Instagram access and an expectation of a monthly report. If the process is manual, assembly time grows linearly.

With Clarika, the marginal cost of a client is US$9 and assembly time tends toward zero. That difference is what lets you take on client number ten without feeling that the business became more complicated.

• Multi-platform consolidation from the first client.
• Automated alerts so you do not review account by account.
• Branded reports to compete with larger agencies.

When switching makes sense

If you build reports in Google Sheets, Canva or screenshots, the case is obvious. If you already use a platform with high minimums and few clients, the math is simple: compare what you pay today with US$9 per active client.

The least obvious case is the media buyer using a “free” tool but spending hours maintaining it. There, the real cost is not the subscription: it is the time you are not using to win or retain clients.

• More than 3 clients: savings versus minimum plans are usually immediate.
• Manual reports: the switch pays for itself at the first month-end.
• Growing business: linear pricing avoids renegotiating the plan every time.