ALTERNATIVES · WHATAGRAPH
An agile Whatagraph alternative
The same visual and executive sophistication for clients, without the entry barriers or exorbitant corporate costs.
Quick answer
Whatagraph is a reporting platform with polished visual presentation and plans aimed at agencies and marketing teams. Clarika offers a similar white-label experience at its core, with a US$9 per active client model and no high minimums.
Key takeaways
- Executive presentation without a corporate plan.
- White label, notes and alerts from the first client.
- Linear pricing and a trial without a card.
Clarika vs. Whatagraph
Pricing and features verified on November 2, 2026.| Criterion | Clarika | Whatagraph |
|---|---|---|
| Model | Focused reporting portal | Visual reporting platform |
| Pricing | US$9 per active client, no minimums | Corporate plans; check current pricing |
| White label | Included | Available depending on the plan |
| Best for | Small and mid-sized agencies | Marketing teams with a broader suite |
When not to choose Clarika
- You need integrations with channels Clarika does not cover.
- You are looking for a broader marketing suite with more formats and workflows.
Comparison based on public information as of the verification date. Trademarks belong to their owners.
In this guide
What Whatagraph does well
Whatagraph stands out for the visual quality of its reports and a proposition designed for marketing teams and agencies. It lets you combine sources and present information attractively.
Its commercial structure usually targets organizations with a defined software budget. For a small team, cost and implementation complexity can be a barrier.
- Visually polished reports.
- Integrations with multiple channels.
- Focus on marketing teams and agencies.
The difference in pricing model
Clarika charges per active client, not per corporate package. With five clients, you pay US$45 per month. With one, US$9. There is no minimum forcing you to buy future capacity.
That linearity lets the software follow growth instead of anticipating it. It also makes it easy to test: start with one client and decide later whether to migrate the whole portfolio.
Where they are similar and where they differ
Both tools understand that a report is a communication piece, not just a dashboard. Clarika focuses on executive reading: main KPIs, signed analysis and a client experience without login.
Whatagraph may be broader in integrations and formats. Clarika is more direct for the small-agency workflow: connect, customize, share. If you need a larger suite, compare features before deciding.
- Clarika: focus on paid media and social reports with white label.
- Whatagraph: a broader proposition for marketing teams.
- The decision depends on portfolio and budget, not the logo.
How to evaluate the switch
Test it with a real client. Measure how long it takes to connect accounts, customize the brand and share the report. Then compare that time with your current process and the monthly cost of the tool.
If the report looks professional, the client understands it and the team saves hours, the switch makes sense. If you need features Clarika does not have, it is valid to stay with your current tool.
Frequently asked questions
Does Clarika have the same integrations as Whatagraph?
Clarika focuses on Google Ads, Meta Ads, Facebook and Instagram. Whatagraph may have a broader catalog. If you need a specific channel, verify it before migrating.
Can I migrate my existing reports?
Designs are not imported, but you can recreate the structure in Clarika and reuse your notes and learnings. Migration is usually fast because the workflow is simpler.
Is there an annual contract?
No. Clarika is billed per active client and you can adjust the portfolio month by month.
Executive quality without a corporate plan
Try Clarika with your current portfolio and see the savings at the first close.
Keep reading
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