ALTERNATIVES · SUPERMETRICS
A Supermetrics alternative
Direct OAuth connection to the official APIs. Do not pay hundreds of dollars a month just to transfer data into Excel.
Quick answer
Supermetrics is a data connector: it extracts information from ad platforms and sends it to Google Sheets, Excel, Looker Studio or a data warehouse. Clarika is a reporting product: it connects the APIs, consolidates the data and delivers a white-label client portal without you having to build the visualization layer.
Key takeaways
- Supermetrics moves data; Clarika delivers the finished report.
- No cost per connector or row volume.
- Direct OAuth, nightly cache and white label included.
Clarika vs. Supermetrics
Pricing and features verified on November 2, 2026.| Criterion | Clarika | Supermetrics |
|---|---|---|
| Model | End-to-end reporting product | Data connector / ETL |
| Pricing | US$9 per active client | Charged by connector, source or volume |
| White label | Included | Not a reporting layer |
| Best for | Agencies that only need to report | Teams with a data warehouse and proprietary models |
When not to choose Clarika
- You need raw data in your own warehouse or proprietary models.
- You want full control over ETL and data modeling.
Comparison based on public information as of the verification date. Trademarks belong to their owners.
In this guide
What Supermetrics solves
Supermetrics is a key piece in data architectures. If your team has a warehouse, its own models and analysts building dashboards, a connector saves months of development. It is a serious, well-positioned tool.
The point is that the connector is not the report. Once the data reaches the spreadsheet or warehouse, someone has to model it, design the visualization, maintain it and explain it. That work still exists.
- Data extraction from multiple platforms.
- Integration with Sheets, Excel, BI and warehouses.
- Useful when a data team already exists.
The cost of moving data vs. delivering a report
Supermetrics plans are charged by connectors, sources or volume, and for an agency with many clients the cost can grow quickly. If you only need to deliver a monthly report, you are paying for a data infrastructure you do not fully use.
Clarika charges per active client and absorbs extraction, consolidation, storage and presentation. There is no separate fee per connector or per row. The price reflects the result you deliver, not the plumbing.
When it makes sense to use both
An agency with a data team can use Supermetrics to feed its warehouse and Clarika for client delivery. They do not compete: one moves data inward, the other presents results outward.
The replacement case appears when the goal is only reporting. In that case, maintaining a connector, a spreadsheet and a separate dashboard costs more than using a product that already does all three.
- Use Supermetrics if you need raw data for proprietary models.
- Use Clarika if you need client reports without building the visual layer.
- Combine them if your architecture already has a warehouse.
What you will not find in Clarika
Clarika does not export raw data to your warehouse or replace an ETL process. It is not a BI tool for free-form exploration. Its scope is deliberately narrow: clear, branded marketing reports ready to share.
If you need full control over the data model, Supermetrics or a warehouse combination is still the way. If you need the client to understand the month without opening Excel, Clarika is the shortcut.
Frequently asked questions
Does Clarika replace Supermetrics?
Only if your goal is reporting. If you need raw data for a warehouse or proprietary models, Supermetrics remains the right tool. Clarika replaces the reporting layer, not the ETL layer.
Does Clarika charge per connector?
No. Pricing is per active client and includes the Google Ads, Meta Ads, Facebook and Instagram connections that client needs.
Can I export the data?
You can download the report as a PDF and view the information in the portal. Clarika is not designed as a mass raw-data export tool.
Connect, consolidate and deliver without building the plumbing
Try Clarika with your current accounts and compare assembly time.
Keep reading
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